Search University 3 - Sponsored Ads and Trademark Law - Benjamin Docquir (SimontBraun)

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Uploaded by on Jun 8, 2011

Legal Challenges and Opportunities: Benjamin Docquir is a partner lawyer at Simont Braun, which has one of the largest intellectual property practice in Belgium. He will explain the new legal framework around the use of branded/trademarked keywords in Google AdWords. His scope will be to explain this new legal framework, understand the legal risks involved for advertisers as well as give a business view on the opportunities available.

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