Clotaire Rapaille-The Culture Code-author interview

What makes us buy the things we buy? Price? Function? Utility? Or is it because it triggers some long forgotten memory with a strong emotional connection deep in the reptilian part of our brains? Clotaire Rapaille helps some of the biggest companies in the world make those associations make money for them. He shares his secrets in The Culture Code.

Published by Random House of Canada.

Category:

Entertainment

Tags:

• persuasion
• advertising
• psychology
• bookbits

[ripped222]

absolute crank.

[writerly]

This 'crank' gets huge contracts from many of the top corporations on the planet. They seem to think he's onto something!

[670Kiester]

So many smart people study marketing, and are proud of their skills,

but fail to connect the dots as to what a nasty dirty business it really is

[koito22]

i can`t believe this asshole is making money brainwashing executives to believe he is an nauthority on marketing by reaching the reptilian brain fucking asshole !!!goes to show you that any mumbling asshole with a made up persona can make spid asshole out of anyone ..by the way!!his quialifications are that he used to be a psychiatrist for autistic children lol. stupid executives those are the ones driving your economy..isn`t that scary ?

[prayfertrey]

No idea who aimee mann is.

[prayfertrey]

Even if we remove all the manipulation that is bad, there would still have to be manipulation quite simply because most people will not, absolutely will not be told what they don't want to hear. That's what makes it impossible to end dissembling altogether without raising the average IQ of humanity. That will only happen through genetic engineering or benign eugenics, and good luck getting folks to get behind putting tax dollars into research of either option for such purposes.

[prayfertrey]

Agreed... but one day you'd have humanity whittled down to two people, and if one of them has a higher IQ than the other, one day the one with the higher IQ is going to realize that A) there is a best course of action to take and B) the other person will find it objectionable because they can't see the wisdom in it, so a way will have to be found to put a spin on the plan such that the person with the lower IQ can appreciate it...

[iwillkillfrankluntz]

Anyway, I was thinking of aimee mann, not homer simpson. and as far as the pigs who end up controlling us, i'd rather see them gone too... and so on. the list goes on. not like it'll ever happen, which excuses exactly nothing.

[iwillkillfrankluntz]

Neither have you convinced me that I'm acting on my id, or that the inevitable of exploitation lets anyone off the hook, or that I can't think for myself and that I should substitute your views on the matter for my own...

Really, there never was an argument here. I also doubt one could get a reasonable word edgewise with anyone who works in marketing. It's like their souls are damaged.

[iwillkillfrankluntz]

Look, my point all along was, just because they're dupes doesn't make it anything less than wrong to exploit them, and I DON'T refuse to see them as dupes - this is about deflecting blame, as PR apologists tend to deliberately misinterpret statments or introduce non-sequitors and insults to squeeze extra miles out of their defenses of indefensible creatures like Rapaille. You haven't convinced me that he's anything other than a snake.

[prayfertrey]

So, you're counter argument is, "what evah"? You're using a Homer Simpson catch word as a counter argument? Really?

"to see if they can get their critics to who's actually insane"?

You're refusal to see people as they are plays right into the hands of corporations who hire consulting psychologists. Don't you get that? No one wants to believe bad things about people... and that is where a corporatocracy (or any opportunist) gets its power; people living in warmhearted fictional realities.

[iwillkillfrankluntz]

Ahh, so they'll be tricked anyway... whatever.

I've heard PR apologists reiterate their same points and deflect blame ad nauseam before. It seems to be a method of wearing down resistance, to see if they can get their critics to who's actually insane.

It comes down to a Blondie quote for me: "She got the nerve to tell me she's not honest, but her expression is too serene"

Really, you'll get nowhere with me. Try someone else.