'Persuasive Communication' is using 'Embedded Commands' or suggestive words and phrases enclosed within the body copy of your marketing piece or the words used in a sales scenario.
You may be surprised at how powerful they can be when used in your copy to illicit the desired response for your reader. But relax because nobody does anything against their own free will Embedded Commands just oil the wheels of decision making the sale much easier.
They often have an impact far beyond regular consciousness because they go into the subconscious mind because they are embedded within the context of copy or the conversation.
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