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Building Relationships and Loyalty

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Uploaded by on Oct 28, 2011

Social networking is turning happy customers into valuable advocates, and disaffected customers into a potential risk. When switching software solutions is as easy as moving from one cloud vendor to another, and when economic uncertainty means repeat business is easier to secure than new business, it's never been more important to keep your customers onside. Watch our short video to see how B2B marketing executives are building productive, lasting and mutually beneficial customer relationships.

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