9 Attributes of the Preferred Landing Page [Episode 13] - Tuesday's Tips & Tactics

This week's episode looks at the nine attributes that most successful landing pages possess, presents social proof as a landing page consideration and debunks the above-the-fold group think that is pervasive amongst marketers. The nine attributes include IP address capture, testing, link minimization, calls-to-action and forms, value propositions and headlines, images and video, testimonials, body copy and bulleted lists.

Slides and additional commentary are available here: http://www.kunocreative.com/blog/bid/...

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative's Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

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