How to Beat Your Competition and Drive the Highest Quality Leads to Your Showroom p1

Part ONE of TWO:
As dealerships get better and better at generating leads online, the challenge becomes developing processes to drive the best leads to your showroom. But how do you determine which leads are most likely to actually buy -- and how can you ensure that they buy from you instead of your competitor?

Targeted incentives are a proven effective way to get motivated buyers into your showroom. Choosing the right prospects to incent will help improve your show-to-close, and keep your cost per sale down.




In this free 30-minute webinar with David Metter, you'll learn the critical importance of scoring leads from all sources, and how to drive only the best leads to your floor. Metter will discuss:

• Quality over quantity -- how to offer incentives to only the leads most likely to buy
• Adding incentives to direct and email campaigns that will dramatically increase show rates
• Re-incenting based on lead score: How to get the best leads to come back
• Great processes for handling those leads once they're in the door

...and much more.

With the summer months approaching, there's no better time to master the art of identifying and incenting top-quality leads!

Category:

Autos & Vehicles

Tags:

• HookLogic
• David Metter
• Lead Scoring
• selling cars online
• automotive marketing
• automotive internet marketing
• Polk lead scoring
• autohook
• managed incentive programs
• targeted incentives
• driving leads
• lead to show
• show to close