DOIT37 ニッコウトラベル(旅行会社)

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Uploaded by on Sep 27, 2011

熟年世代の心をつかめ!
~感動を生む専門特化のマーケティング~
旅行者数の減少に加え、エスカレートする価格競争に、倒産する企業も出てきた旅行業界。そんな業界を尻目に着実に業績を上げているのが「ニッコウトラベル」リピート率は7­割!ターゲットを絞り、そこに深い満足をという戦略が原点。満足を生み出す仕組み、サービスの実態に迫ります。
詳しくはコチラ → http://www.doit-fun.jp/shopping/goods_detail.php?id=83

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Education

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