http://earnalot.org shares:
How to Give Your Email and Newsletter Text Impact - Part 2
By [http://ezinearticles.com/?expert=Glynn_Sole]Glynn Sole
So, your emails and newsletters are getting opened, they're grabbing the readers' attention by having a short, auto-playing video to give you a lively introduction to your reader. Your reader is feeling special because you've personalised your text with their name and perhaps geographical or demographic details. Now with everything primed it's time for the main body of your newsletter or email to weave its magic and get read and absorbed rather than just scanned and ignored. Leaving aside the actual content of your email or newsletter for now, let us concentrate first on the actual layout. The first and easiest thing to consider is the use of White Space and how it affects the way your readers eyes covers the page. People do not like to read long uninterrupted lines of text that stretch across the whole width of the screen without break, it looks confusing and overwhelming so one of the most important things about writing text for email marketing and newsletters is to keep each line fairly short.
Usually 8 to 12 words across the screen is the ideal width for easy reading, again, as in personalising your text, over applying this method will look ridiculous, I've seen mails where the marketer has limited their writing to 2 or 3 words across and it looks ridiculous.
The use of paragraphs is very important in helping your reader visually break up a lot of text, it also makes it appear more interesting and easier to read.
If you have several specific points to make highlight these points with the use of bullet points.
Separate these bullet points with a line or two of white space.
You could also use extra white space between the bullet point and the text and between the l e t t e r s of certain key words
To place a minor emphasis on one or two words in a line of text simply leave an extra white space on each side of the word you wish to show the Emphasis there are several techniques you may want to experiment with depending on the amount of Emphasis you wish to put on the word. You will notice each time I write Emphasis I have made a slight change in the format and as a result the amount of EMPHASIS has changed. At the end of your email or newsletter do not simply sign off and leave it. It is often a good idea to add a PS or a P.S. after your signature, surprisingly even though you may (should) have made a call to action in the main body of your email or newsletter your reader will often react to a PS when they did not react to your main text. After your PS leave five or six lines of white space to ensure your P.S. does not get missed then finish with a single z or * or $ this helps your text to be formatted correctly.
In conclusion, white space can sometimes be as important as the actual text. Used wisely white space will form an important and powerful part of your email or newsletter message. I hope this helps with your email marketing and newsletter marketing campaigns
Glynn is often referred to as EarnaLot on the internet and his principal website, [http://EarnaLot.org]Amazing E-Mails is regularly updated with an amazing array of free resources and money making programs. Get regular updates delivered to your inbox by subscribing to his newsletter. Glynn Sole has one of the most powerful E-Mail marketing programs on the Internet. Some of the free tools he uses are available on his EarnaLot Amazing E-Mails website. Glynn offers his subscribers free advice on using the resources he makes available.
Glynn recently made a profile page telling you a little about himself: [http://glynnsole.yolasite.com]Glynn's Sole.
Article Source: [http://EzineArticles.com/?How-to-Give-Your-Email-and-Newsletter-Text-Impact---Part-2&id=4148420] How to Give Your Email and Newsletter Text Impact - Part 2
Loading...
3:19
How to Give Your E-Mail and Newsletter Text Impact - Part 1by Bensonglynn12151 views
Link to this comment:
All Comments (0)