Killing Us Softly 4 (2010) - 1/2

In this update of her pioneering Killing Us Softly series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. Kilbourne is the creator of the renowned Killing Us Softly: Advertising's Image of Women film series and the author of the award-winning book Can't Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.

Category:

Education

Tags:

• Killing
• Us
• Softly
• 4
• Part
• 1

[Inominifia]

people who think that "nothing tastes as good as skinny feels" have never eaten a chickenburger

[catswithcardigans]

This was incredible to see. I was aware of all these problems, but I could never guess it would be this bad.. I do hope people take this serious and starts to think a bit because a big change is nescessary. Us women, deserve better because we're great just the way we are!

[Frefflica]

Why do we accept advertisment spewing this rude, unhealthy message over us? If some stranger came up to you and your best friend on the street and told you to lose weight and to "try harder" you'd be livid! But somehow, just because it's a corporate message that isn't meant to be directed at you personaly, then we let it slide. It's still harmful and it still affects us.

[Imbalaya]

@TheCharmdSlayer Which statistic support that? In the western world theres undoubtly lots of men who suppressed by their women, but it is alot shame bound to this.

How many of these commercials are actually MADE by women you think? You do know that alot of those who makes these ad's are women themself... The whole industry is packed with women actually, cause of their "superior" skills in using the right words... (lol)

[TheCharmdSlayer]

@Imbalaya Yeah sure, because most people in advertisement are women, not men. And most misogynists are women, not men. Suuuure.

[Frozztie]

what complete and total bullshit

[MyOwnGuitarHero]

@Imbalaya Seems like you might have made a few, with that mindset.

[strtthshw]

@Inominifia I feel bad for people who work so hard to be skinny, tbh.

[habmurger]

@Imbalaya ugh get out with this flop comment

[Imbalaya]

Gee you women must have it bad... I bet most of these ad's are even made by women.

You are so pathetic. Go get a life.

[jessiwhoo]

In reference to the sizes 0 and 00: she was stating that the problem was with the way women's sizes are normally labeled in the US not that it's bad because you need that size. Men's pants don't come in a 0 they are measured and labeled by waist size.

[oilhammer04]

Islamic countries are good at suppressing these images, and look how well the men treat the women.