2010 Superbowl Ads - 2011 Hyundai Sonata

FOUNTAIN VALLEY, CALIF., Feb. 2, 2010 Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with a total of eight ads airing throughout the day. 2010 marks Hyundais third consecutive year of advertising during the nations largest sporting event and second consecutive year sponsoring the Kickoff Show. Hyundais Super Bowl blitz will be highlighted by two in-game ads. The first, titled Paint, will kick off an aggressive campaign supporting the 2011 Sonata. Slotted for the first quarter of the game, the spot will feature the all-new sedan, which boasts 200 horsepower[1] while maintaining best-in-class fuel economy of 35 mile-per-gallon highway. The 2011 Sonata will reach dealerships this month. The second in-game ad, titled 10 years/Favre, scheduled for the second quarter, will feature Brett Favre, quarterback of this seasons NFC North champion Minnesota Vikings. Favre, who holds the NFL iron man record for most consecutive games started, will be included in a spot featuring Hyundais 10-year, 100,000-mile warranty. In the 30-second ad, Favre accepts the Most Valuable Player award after the 2020 football season. The Super Bowl is not only a showcase for great football, but also for the most significant advertising, reaching an estimated 95 million viewers in the U.S., said Joel Ewanick, vice president of marketing, Hyundai Motor America. Following in the footsteps of our 2008 and 2009 Super Bowl focused on the new Genesis and Genesis Coupe, we are focusing this years Super Bowl campaign on the all-new 2011 Sonata, the most significant new model introduction in our history.
For added visibility on Super Bowl Sunday, Hyundai is the title sponsor of the Hyundai Kickoff Show, which begins at 6:00 p.m. ET and leads directly into the game. Hyundai will air three different 30-second ads during the Kickoff Show, including one in the time slot immediately preceding the game. Voiceovers and animations featuring Hyundai will be integrated after each commercial break.
In addition to highlighting the all-new Sonata, pre- and post-game spots will showcase the all-new Tucson and revamped Hyundai Assurance consumer protection program. Sonata and Tucson lead a wave of new model introductions from Hyundai which will revamp its fleet called 24/7 Version 2.0. The new product blitz will introduce seven new models in a 24-month period the second aggressive overhaul of the Hyundai fleet since 2004. Both models usher in a new era of modern design for the Hyundai brand, while retaining its heritage of quality, safety and value. 2010 will also feature the introduction of an all-new flagship large sedan based on the Equus which is available internationally. Next year, Hyundai will also introduce redesigned Accent and Elantra models, and two all-new introductions including a sporty coupe and crossover. Hyundai Assurance was extended and enhanced for 2010. The trend-setting program, initiated in 2009, includes a vehicle return option for new-car buyers, Hyundais 5-year/60,000-mile fully transferable bumper-to-bumper warranty, 10-year, 100,000-mile powertrain warranty, and roadside assistance programs. Hyundai Assurance is the most comprehensive consumer safety net for new-car buyers in the industry.
Hyundais aggressive Super Bowl advertising extends its Big Voices in Big Places strategy, which includes high-profile advertising in sporting events, entertainment awards shows and outdoor video board placement. The strategy will continue next month as Hyundai is the exclusive automotive sponsor of the Academy Awards® with eight spots planned for the March 7 broadcast.
Jeff Bridges, now in his third year working with Hyundai advertising, will continue to serve as the narrator for the upcoming campaign.

Category:

Autos & Vehicles

Tags:

• 2011
• 2010
• Superbowl
• Hyundai
• Sonata
• Commercial
• Football
• funny

[stregaboys44]

Another blow to benz man hyundais movin on up lol

[dragonamt]

So there is always one person on every comment section that yells BOOO HYNDAIS ARE SHIT!!! But, I am noticing that they quickly get shut up by people that like hyndais, wanna buy hyndais, own, hyndais, or just like their cars. So, my point: hyndais are getting pretty popular w/ the mainstream. I like them, in my top 3 as favorite car brands. I think I should go buy stock, they might ACTUALLY kill toyoata...o wait, they killed themselves already, pulling a GM. lol

[chipsandcheesecurlz]

@stregaboys44 You must be an idiot. This car may look nice, but nothing compared to a Mercedes Benz. This rides like jello and you feel every bump in the road. People don't truly look into cars and for the price of this car I'd rather get a Ford, not this jello-esque piece of crap. And remember at the end of the day the name is still Hyundai and no true luxury car maker...

[andbudzi]

ye Hyundai is good car...had my 03 tiburon for over 5 years and lowed it...good quality, fun, and relaiable....for past 5 year Honda only been 8% more reliable then Hyundai - not worth paying higher price mark-up....

As far as comparison to Mercedes in comersial ....Mercedes have pore reliability (no better then chrysler...for long time now...most European cars are pore in reliability)

[PerfectSins]

@rudolph098

Or mercedes cl 550 better have better paint job as well for me to be paying 30 extra grand.

Kids on youtube don't realize these cars, you're paying money for it. Think 30 extra grand is nothing? Get a job kid

[ashahos]

due to lack of comparison points...the compare the paint

[rudolph098]

It's gonna require more than a better paint job for me to pass up a mercedes cl 550.

[jhc28]

LOL im noticing this trend with car ads. all of them seems to fight Mercedes. watch the Audi commercial 2011 superbowl ad and at the end they compared it to mercedes, now this one's compared to mercedes also. well honestly, i like Audis and this new Sonata very much, its just that, i dont think it can really par that much with Mercedes. Are they just really insecure with Mercedes to the point that they actually blatantly compare? (like cmon, just a better paint job than Mercedes?...thats it?) :D

[MesYeux04]

hahaha OUCH!

[megavolt995]

better than cls550 phahahahhahahahaahhaahhahahaha­...

[jcdenton2k]

I love my AWD Subaru, Hyundai/Honda are still shit for anyone driving in inclement weather without special tires. :P

[neoprana]

god what a boring advert ...