Your New Best Friend - Ford Focus Film Challenge - CSUN

An off-beat minimal approach focusing on the relationship someone can now have with their car. We hoped to have the commercial speak for itself and inspire laughter. The feeling of "Your New Best Friend" lends itself to a more shrewd audience who are looking for something more than just a product sell.

The conception of this commercial stemmed from the idea that the driver can now communicate with his car because of the new features available on the 2008 Ford Focus. Because this dynamic has never existed before between a person and their car, we thought we would explore the relationship. Each scene was framed consistently allowing for the new features to be of main focus.

The Center for Visual Communication
California State University, Northridge

Concept/ Director - Julien Fhyrie
Cinematographer/Special Effects Supervisor - Jon Ware
Driver - Nir Gutman
Sync - Adam Cardon

Category:

Autos & Vehicles

Tags:

• Ford
• Focus
• CSUN
• CalState
• Northridge
• Your
• New
• Best
• Friend
• Film
• Challenge

[1plmqaz1]

Which is why I'm in disbelief. I can't believe you're chasing me around the boards.

Get lost.

[WhoIsSeancifer]

...and yet you did.

[1plmqaz1]

Pretty friggin' dumb. Horrible in fact.

I can't believe I cared enough to write a comment.

[Marietarat]

i really love this one......its all about simplicity.

[bennyh421]

Please correct: hearting to Hurting, Thanks.

Benny ( Computers do it to you if you are not careful. )

[bennyh421]

Very good technically . I like the quick transtion. I bet the helmet was hearting your nose when he put it on.

Keep up the good job guys.

Benny

[majorelvisnewton2]

High quality commercial! Although I wouldn't purchase the Ford Focus as I am an avid pedestrian (always have been) and avoid locomotive transportation at all costs (sometimes causing tardiness), I still find this ad to be compelling, witty, and well-made. Maybe I should reconsider my ways.

[WhoIsSeancifer]

Fun and catchy. Nuff said.

SAN DIMAS HIGH SCHOOL FOOTBALL RULES!!!

[arob001]

"Dance Blaster" has this same problem, it wins for cinematography, but its too simple. So collectively, based on whats here today, this one wins in my book considering those (what i think to be) important factors.

Anyway, thats my opinion, but i guess it really doesnt matter. Im just an insipid little freshman. Go BEACH!!

[arob001]

Third, picture, cant see cc cuz this is youtube, but im assuming its acceptable and the minor graphics are good.

There's other things but im writing way too much, so finally... its funny and after watching all of them this one stands out, even though its similar to an apple spot. "Your life in focus" from my school sure has the best cgi, but it fails in the music category... as well as message (which isnt entirely clear, it needs a vo, txt, or somethin).