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In this video you'll be learning how to do your product launch planning from start to finish so the first phase is your pre-pre-launch this is the market research phase and the first thing you do a survey list which hopefully have anything don't have a list you should be building a paperclip or finding joint venture partners you need to browse Amazon book reviews and you take the positive comments as things that you should address as benefits in your product and you take the negative comments and you reverse engineer them as benefits or things you address your product.
So if someone says they hate how complex all these are this book is a these instructions are the niche you should make a note that the instructions are very easy and simple if all this is also the phase where you design your product based on the market research you've done so that info product obviously abusing the information you get from the reviews to design an effective physical product then you should be spending time on the phone with a customer asked him what he liked what do you life would ask and answer the service so that's easy doing in your research phase also you want to identify your hopes and your story was something that you say it can get people to pay attention to what you and the young pitching them in disguise so identify the strong hook and also identify the story because story selling is the most powerful spell at selling tool you've got a guy find either a case study oral real life example or maybe share your stories he how that fits in with the marketplace research on how you can solve their problems
This is also the phase we are going to gather proof elements no proof no watch meeting you have the proof you have a sales so figure out if you can get case studies from people that buy your service if you can get testimonials or if you can find similar results from a product or service that similar to yours and asset-based point if you you don't have anything services you need to find some proof elements and therefore should a map of your time like what are you going to release what an e-mail dated letting people get what are some just another rough outline the next phase is of course the prelaunch so what is going to be your shot across the bow this is your late in the something's coming so what what sort of take it or you hate at ask you that survey surfing next is what is the content you're going to give away this needs to be your best content but it needs to be relevant to the market pain see this is reason a lot of time thinking about what is it that you want to give away and then you got make sure that you give away the right 50%
That give away 50% is something I learned from Eben Pagan and he says you give away 50% but give away the right 50% and that's what user market research for the next is of course planning out the mental triggers you're going to use scarcity social proof commitment and consistency authority stories take away sale controversy being interesting reciprocity giving people a reason why can people a reason to like you credibility character celebrity and a being interesting sort of thing anticipation of being specific example using the motion anchoring transferring all these things are mental triggers and you can't figure out which ones you want to use and when the next phases courses launch legal live in your sales pages up and you're taking orders you've got a plan what your core offer is going to be 80% of the success of your sales page comes down to the right offer so what is the right offer well again it goes back to the pre-prelaunch planning when you're researching the emotional hot buttons and you're figuring out what people like and don't like and you putting in emotional terms of they can understand using their language.
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Product Launch Marketing - 101 Blueprint For Product Launchesby StrategicVentures836 views
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