DNA Advertising -- First DataBank Europe: Animated Corporate Presentation

When First DataBank came to DNA with their brief for a corporate DVD presentation to be used in a sales pack and on exhibition stands, we knew exactly what they needed.

As First DataBank Europe is the UK's leading provider of drug databases and active clinical decision support, their subject matter can get rather serious and more than a little complicated... but with DNA's long standing relationship with FDB we were able to get under their skin to create this animated typographic presentation.

The pharmaceutical sector is ruled by results and facts and that's exactly what we drew upon to highlight the benefits of working with FDB, and the possible dangers if you don't.

In-house, DNA Advertising story boarded, animated the sequence, wrote a bespoke soundtrack and edited presentation.

http://www.dnaadvertising.co.uk
http://blog.dnaadvertising.co.uk

Category:

Film & Animation

Tags:

• First DataBank
• DNA Advertising
• Animation
• Animated typography

[highergroundcreative]

Nice animation!