Sheena Iyengar: How to make choosing easier

http://www.ted.com We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate

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• choice
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[RollTheDice00]

@squirreljester2 >> Is she sleep talking?

She mentioned she's blind. You've probably missed it because of your sleep listening or sleep thinking condition.

[Crazylalalalala]

Barry Schwartz: The paradox of choice was a better talk on this same topic. if anyone is interested.

[EquinoxIV]

I like much choice in Supermarkets, it increases the chance to find exactly the products one really likes. This of course only works for products one buys frequently, so trial and error is possible.

[rhersh2011]

Housing, Real Estate

Human Resources and Fiscal Policy

[moutaz30]

This was interesting i must say! One of the few TED talks that i actually enjoyed!

[Apvatar3000]

Great speaker ! ...but I wonder why she didn't focus her discussions on the most important of all choices : career choices !!! ..where we'all keep ..at one point or another..."keep searching " :(

[PsychologyReaders]

This is a very interesting presentation. TED is a very good channel, one of the best on Youtube

[tigonridge]

@Cannibalzz Because they're all good quality. Are you paying for any of these videos? If you don't like it, don't watch.

[tigonridge]

@Aprilshowersss I'm the same, but the point is, this presentation is to help those who are not like you and me when it comes to choices. There's no need to "reject" something simply because it isn't relevant to you; that's like rejecting cows just because you don't drink milk or eat meat.

[Aprilshowersss]

@tigonridge I watched it all. the grocery store was just an example. What I am saying is that I ,personally, thrive when I have more choices. I've never been overwhelmed by choices. It is shocking to me that people can be. To me, choices are a luxury and not something that requires "coping".

[tigonridge]

@Aprilshowersss I guess you didn't watch the whole video. Her main message was how to make choosing from lots of choices easier; not that having lots of choices is bad. Her secondary message was that people tend to make worse choices, or no choices at all, when presented with more choices than they know how manage, hence the main message of her presentation.