Why So Serious? - An Overview of 42 Entertainment's Viral Campaign

An Overview of 42 Entertainment's Why So Serious? Viral Campaign for The Dark Knight

• Category

  Film & Animation

[scottmaxys]

Fantastic - sets the bench mark

[derangedmind]

Check out urgentevoke com. It's exactly what you're talking about. So yeah, they have started taking the ARG medium and spread it to real life problems, or rather real life problem solving. The interesting thing, however is that when a game is involved, we are so much more inclined to act on something. Applying that game mechanic to already existing issues and getting people to work on those issues through game theory has such a great potential

[geeklyfreak]

Where the hell was I when this happened? D:

[wenceslao López]

Why so serious?

[slyman312]

Make one for rises

[96jortega]

I'm hoping to see an ARG for the dark knight rises.

[gscodeseeker]

very good editing i will subscrube and wait for more

[Ahmed Saladin]

Seems like a very good example of the use of cult strategies in marketing , It seems incredible though !

[opticfilm]

It's a good thing there's no real issues in the world for people to get involved in, otherwise giving up large amounts of your time just so some studio movie can make even more money might seem like a colossal waste.

[NewSuperAvenger]

at the beginnig, this voice sounded a bit like batman