DAVID SHANKS, CEO Penguin Group USA on the Digital Transition

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Uploaded by on Jul 14, 2011

In this video with Astral Road Media at Book Expo America 2011, Penguin Group USA Chief Executive Officer David Shanks discusses discusses the challenges of creating a world class digital company while protecting the profitable physical book portion of company. Other topics include the launch of Penguin's Book Country initiative and the role physical book stores play in driving ebook sales, as well as physical sales. The video is a joint production of Astral Road Media and Digital Book World.

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