Sheena Iyengar discusses her book, THE ART OF CHOOSING

Choice is a powerful tool to define ourselves and mold our lives -- but what do we know about the wants, motivations, biases, and influences that aid or hinder our endeavors?

In her new book THE ART OF CHOOSING, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the task of helping us become better choosers. She asks fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Ultimately, she offers unexpected and profound answers, drawn from her award-winning, discipline-spanning research.

For more, check out http://twelvebooks.com/books/how_we_c...

978-0-446-50410-2
$25.99 352 pages; 6" x 9"
Psychology
World English

• Category

  News & Politics

[noni gathoni]

wowwww i watched her lecture just before really eye opening and she has such a great sense of humour ...so i really wanna read this book i am so lost in the dissions i make and looking back in regret ...sometimes i find my self so undeciseive so this should help! ..

[TheCrookHook]

SAME !!! LOL

[TheCrookHook]

The only reason I clicked on this was because the title spelled:

"Sheena Iyengar discusses her boo..."

When it appeared on suggested videos... Hence the rest of the last word :/

[Franciost]

I don't agree. It is very different "taste" from "choice".

[Tnat1on]

Sheena Iyengar discusses her boo... STOP TEASING ME!

[biglebonski]

the title on the main page read: Sheena Iyengar discusses her boo...

I was disappointed again.