Free People: August 2008 Catalog
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Uploaded by fpgirls on Aug 1, 2008
Our august catalog reflected a trend called "proper nomad", which mixed classic menswear/tailoring with ethnic influences...
But, unlike previous catalogs, this catalog tells the story of proper nomad through just the clothes.
The money and time normally reserved for locations that reflect the trend were instead spent on booking 20 models...10 each from 2 different agencies.
With our photographers' help, a studio was rented out in Tribeca (New York)...and each day, a total of 10 girls came into the studio to be transformed by 2 hair/makeup teams.
This book is the favorite of many people here in the home office...it was refreshing to let the clothes truly speak for themselves, and show the many personalities of the FP girl who wears them.
The artwork in this book was also very direct, in that it exists as the product copy. We had volunteers from throughout bldg 15 to take part; it was true community at work, and we are so very happy with the result.
Featuring "The Gulag Orkestar" by Beirut.
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i truely love free people...i just hate i dont have the money to shop there lol....but their clothes are amazing
jyellow19 2 years ago 3
great song choice, i love beirut! I am so psyched for the new catalog!!
lisacreature7 3 years ago