When you should Drop an Advertiser

... and when not. How to handle Advertisers on your website, who to accept and who to reject. Tips and Tricks.

This video is a reaction to blog comments at ReveNews.com where somebody suggested to pull the ads of an advertiser on the website, who had bad press because of seemingly unethical business practices, this advertiser is involved in.

Should you ever pull ads, even if the advertiser would like to continue advertising on your website? Is this a ethical question or should normal economic principles need to dictate the decision?

8 minutes brabble of mine that comments on some of the responses to the suggestion made by one reader plus my own thoughts.

The post itself, where the question was raised is not related to this question, but it can happen that a discussion in the comments goes off track to another topic.

Here is the link to the original post http://www.revenews.com/bradwaller/reason-4837-why-this-industry-needs-an-ass...

The mentioned “Editors Code of Preferred Editorial Practices” can be found here http://www.asbpe.org/about/code.htm

This video can be downloaded in AVI format at http://www.mediafire.com/?mte3zjm14zo

Cheers!
Carsten Cumbrowski
http://www.cumbrowski.com/

Category:

Howto & Style

Tags:

• advertising
• business
• decision
• ethics
• hydra
• marketing
• network
• publishers
• revenews