British Airways - Our Advert 2012: The Race

To Fly. To Serve

This year, the eyes of the world will be on us. We're proud to be ready to use our experience and expertise to fly customers from all over the world to London. Watch our new film to see how our team is in place and ready to serve.

Join the conversation at http://www.facebook.com/britishairways

• Category

  Travel & Events

[74jac06]

This is an utterly rubbish and unoriginal idea, -for what used to be a very creatively marketed brand. The concept of spoofing a sports commentator in ads would have been highly boring over 30 years ago, -for any brand. Yet even to compare a BA TV commercial from the 80s would completely outshine the modern and unimaginative cliche we now have. Where has all the originality and iconic stand out brilliance of British Airways gone? The team who put this together really should have stayed in bed.

[British Airways]

Hi - thanks for your comments, we do value your feedback. We think this ad captures some of the excitement we feel about welcoming the world to the UK in 2012, and we hope others like it too. We appreciate you taking the time to post, and we're sorry you are not a fan of the advert. Thank you.

[QUEENAHIDEKINGFISHER]

Anyone who works for British Airways,please contact us,i and the Wife collect old British Airways memorabillia,and would like to make friends with someone who works for them,please.

[British Airways]

Hi. If you visit our main website and search for 'Heritage Collection' you can find out more about our history and items of memorabilia available. Thanks.

[FienStudios]

Wow, British Airways was awesome. The comfort of the seat was much better than Emirates, and the cabin crew was very friendly. I flew from Endinburgh to London to Istanbul for a holiday. And the only problem was our luggage was found sitting on the tarmac at Heathow rather than Istanbul. But BA is brilliant, makes me pleased to be British, compared to the other airlines. And well done, on your advert, It was the first ad to give me goosebumps.

[British Airways]

Thank you. We're really pleased you had a good flight with us, and we hope you were reuinited with your bags soon and that it didn't inconvenience you too much.

[British Airways]

Hi - the ad is a light-hearted look at how excited we are about the coming Olympic and Paralympic Games, and how we are ready to welcome the world in 2012. We hoped the UK audience would like the ad and feel the same as we do. Thank you.

[Marcus LeeP]

That is still a very very nice ad. I was laughing so hard and in the end the little little girl's bag comes out first...To cool!!!!!!

[Lotte Ster]

This ad is class!

[Isabel Zhu]

American Airlines!!!

[spudnic88]

Rubbish Idea? A little harsh. Would it have been improved by a pilot receiving a knighthood in the commercial?

[Apricotham]

@74jac06 go move to kazakhstan.

[mewanaiscp]

Lol awesome!

[TheKyle5678]

0:21 do I care? 0:53 NOW I CARE!!!!

[Marcus LeeP]

This is soo funny!!! I love the luggage going for the win....Crazy!!! And very nice!!!!!!!!

[Jul Rashid Jabbar Dilangalen]

I liked this a lot

[ceriheartjonas]

I couldnt disagree more. A point of an ad is not only to sell your product, it can be a number of things. This advert clearly promotes brand recognition. Being associated with a loved world wide event, will ultimately help being perceieved positively by the public. Cadbury's gorilla advert can be deemed at pointless, however it has had over 6 million views.