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YOUR WEBSITE SUCKS! Here's Why

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Uploaded by on May 17, 2010

Beltcher Button Video: http://www.belcherbutton.com/

KEY POINTS TO KNOW:

- One of the biggest reasons why Google is so successful is that they have always kept their website so easy, even your grandma can use it.

- 99.9% of people DON'T learn this lesson from Google. You think, the more options, pictures, links, clutter, etc, the better your website will be. Wrong again Jacko.

- When you watch the "Beltcher Button" video, think how these PRINCIPALS (don't get hung up on specifics or irrelevant details) also apply to your title, the type of font you use, the color, the navigation, etc, etc, etc.

- Making these types of improvements to your website will increase your sales. It has been proven over and over again.

- Remember, if you are a successful business owner, its probably because you are in the
15% of the population that are "intuitive dominant". Which means you don't need your hand held by an authority figure to make every decision in life. You see the big picture first, you understand and see principals and patterns all around you and apply them to other aspects of your life. You don't get stuck on details because you are too focused on the most pragmatic and efficient way to just get it done.

Well, 85% of people are "sensors" (take in info through their 5 senses) and they generally don't see things like the big picture, or patterns and principals in their life. They can only see what's in front of them. So, your website may "make sense to you" but you need to simplify and dumb it down for the sensors because they are the majority of the population. Straight forward, clear instructions, with cute colors is what their brains respond to. Once you start giving them "options" "principals" "choices" etc, their brains shut down and they are unable to move forward and they simply leave your website.

- This is sad information to hear, but look around you... now you know why all the "dumb companies" that play all these stupid games have all the sales while the clear, logical, nice, honest guy is out of business in 2 years.

Our 2 hour video course on how to use video to get an "unfair advantage" in your market:
http://www.onlinevideo4profit.com/
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Category:

Education

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License:

Standard YouTube License

  • likes, 14 dislikes

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Uploader Comments (OhVeryNice1)

  • What does everyone think about this Google background stuff?

  • @JouninSpriggan Wow, I just saw Google's new background and I DON'T like it! They have options to customize your own and such which is great but most people won't (ask Facebook about the whole "opt in" vs "opt out" ratio).

    I personally feel (notice I didn't say "think") its a bad move. I'm sure within a couple weeks or less they will have the analytics to track and prove if it was good or not, and hey, got to go with whatever works, so good for them to atleast try!

  • YES you have to keep your website simple as possible or at least the intro page or people get frustrated and go somewhere else. KSS in effect!

  • @sundown798 Yes, or at least the intro page, good point. Notice how Google has so many other pages that are all hidden. The down side of it is most people never know they are there, but this far out ways the good side of most people don't want to know they are there, they just want simple search!

    Its hard as a business owner cause you think EVERYTHING WE HAVE IS IMPORTANT, right? It all must go on the homepage and therefor clutter.

  • i like the squeaky sound effects . Very good job dave, you should go into marketing. lol

  • @mbproducts Ha, thanks.

Top Comments

  • Hey Dave, this was hilarious, yet soooo true. I'm sick of telling our customers the exact same things! Great vid...

  • Awesome. Dave, keep up the comedy...right now you have the perfect blend of great info and a good laugh here and there. Oh, I do have a request for some "shoes & glasses" in your next vid.

see all

All Comments (126)

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  • your funny

  • the only "decoration" that google does is the channgeing of the google font.

    by holydays

  • lol dude your funny

  • My pet peve is sites that ask you for personal informatuion BEFORE they will give me a shipping price...I will NEVER buy from them!

    thanks Dave, long time fan.

  • thanks dave im thinking of making my own rc website but just to give info to rc beginners

  • Hey, man, you are so right! Thank you for sharing!

  • true

  • I agree with everything you said, Dave. :3

  • FINALLY SOME ONE WHO UNDERSTANDS ME !!!!!!

  • Hi Dave,

    nice video as usual.

    The Belcher Button video is really great. Keep up your good work, although you seem to appear more nervous on your "Oh very nice" videos....

    Smite

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