Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Seattle Mariners Jay Buhner "Tractor" Eagle Commercial - Jones Advertising

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
4,465
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Mar 24, 2009

Northwest superstore Eagle Hardware & Garden found its market share at risk as category killer Home Depot began opening stores next to nearly every Eagle Hardware location. The Jones team used Eagles home field advantage literally. Television commercials featuring Seattle Mariners stars appealed to the hometown crowd while boasting Eagles superior selection. The popularity of the campaign forced Home Depot to buy out Eagles Mariners media sponsorship, but it was too late. The 8-year campaign had a very loyal following. Eagle beat Home Depots sales in the Northwest every year until purchased by Lowes in 1999.

  • likes, 1 dislikes

Link to this comment:

Share to:
see all

All Comments (6)

Sign In or Sign Up now to post a comment!
  • the bitches Eyebrows are out of control!

  • Narrator sounds like Mike Holmgren

  • my page has lots of mariners ads

  • If I were married to Jay, I'd make him wear his uniform everywhere we went too!

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more