Content first, Source second - Patrick Schwerdtfeger

http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses social media and how real-time peer evaluation has created a wholesale cultural shift in our society. In the good old days, people looked at the Source first and the Content second. In other words, who's saying it was first. What they were saying was second. Today, that is completely reversed. Today, they look at the content first and the source second.

This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.

This video is about a huge opportunity for smart people who are creating good quality content. No longer do you need to have huge credentials to get noticed. Today, people look at the content first and ask who YOU are second. That means you might be just getting started. It doesn't matter. If you have good content, that's all that's required for success.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

Category:

Education

Tags:

• content
• source
• smart
• intelligent