Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

ALEXA and Armani: technology meets fashion

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
12,340
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Nov 1, 2010

Amid the pulsating light and music of a fashionable Parisian nightclub, a good-looking young couple embrace so passionately that the woman's necklace is torn away, scattering diamonds to the floor.

This is the scenario for Emporio Armani's latest ad promoting its Diamonds perfume. Directed by Paul Mignot, it was shot by DoP David Nissen with an ALEXA camera recording in Log C to an HDCAM SR deck. In common with many of the Armani Diamonds spots, the look of the commercial recreates the sleek, high contrast feel of glamorous black-and-white movies. David Nissen talks to ARRI about his lighting approach and his first experience with ALEXA, click the link to read the interview: http://bit.ly/9b2tTm

  • likes, 2 dislikes

Link to this comment:

Share to:
see all

All Comments (3)

Sign In or Sign Up now to post a comment!
  • Is there also a video of the making of? 

  • Beautiful.

  • Now only if it shot RAW...

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more