Online Marketing versus Offline Marketing - Patrick Schwerdtfeger

http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the differences between offline marketing and online marketing. In the offline world, you have to hit people over the head multiple times before the even realize you exist. In the online world, people are searching for stuff and it becomes a question of having stuff for them to fine. Populate the internet with your expertise and you give those people a way of finding you.

This video was recorded on August 15, 2009 in Berkeley, CA. It was part of a full-day workshop entitled Social Media Victories Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year. You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter. The email course does not have those itemized to-do lists.

This video is about new marketing. People are searching for things on platforms like Twitter, Facebook, LinkedIn and YouTube. Do you have something for them to find on Twitter? Do you have something for them to find on Facebook? LinkedIn? YouTube? The first step is to get your brand and your value onto all those platforms. After that, a lot of people will start finding it all on their own.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

Category:

Howto & Style

Tags:

• online marketing
• offline marketing
• old marketing
• new marketing
• find
• search

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