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Shark Week makes a splash, Do you Digg this ad? Kick off football season with ESPN's advergame

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Uploaded by on Aug 11, 2009

The Discovery Channel's online YouTube and social media campaign for Shark Week successfully drove viewers to their televisions, Digg lets users vote ads up or down, ESPN introduces advergames and video for its new series Elite 11 to air on ESPNU, a new study reveals that one-third of online videos are shared

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