The theme behind NBC's 1983 spots was showing characters when they were kids. The reasoned that while you couldn't be there then, you can be there now. On the surface that's nothing special, but their attempt at humor set them apart from ABC and CBS, who turned touchy-feely in their 1983 spots.
Hill Street Blues (C)1981-1987 MTM Enterprises Inc.
This clip (C)1983 National Broadcasting Company, Inc.
Source 80stvthemes.com
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