Paulistas personalities, known inside and outside the country, show their talent having the city of São Paulo as inspiration: Alex Atala develops a new dish, DJ Marky produces the soundtrack, the Campana brothers create the design of an armchair, and Hornest idealizes characters on the walls of the city. All these expressions together, with the executive production of Fernando Meirelles and direction of Paulinho Caruso, became the new campaign of São Paulo Turismo "Unimaginable".
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