iQ.Mercury Controller

iQ.Mercury Controller is an experiment by iQ the innovation lab of GSW Worldwide.

Tablets have grown in recent popularity. With features like thin and light, to video and multi-touch, it's no wonder why pharma has turned to tablets for eDetailing. Apple's iPad, in particular, has gained the most traction within this space. Making it a popular choice among pharma sales reps who present in on the go, side-by-side settings, like walking down a hospital hallway.

But with the iPad's current 9.1 inch screen, is it ideal for eDetailing across a desk or table? For instance, reading small type can be difficult, presenting upside down can disorienting and lack of interaction by the physician can be uninteresting.

So we asked, what if we were able to place the iPad in the physician's hands for better readability and to provide interaction without eliminating control from the sales rep?

Introducing iQ.Mercury Controller -- The app that empowers sales reps to control an iPad held in the physician's hands. The iQ.Mercury Controller provides the ideal eDetailing experience that physicians deserve with the crucial control sales reps require.

For more experiments from iQ the innovation lab of GSW Worldwide, visit http://www.WhatsYourDigitaliQ.com

(NOTE: This experiment is not market ready. Contact iQ the innovation lab of GSW Worldwide for more information.)

Category:

Science & Technology

Tags:

• iQ
• innovation
• lab
• GSW Worldwide
• eDetail
• pharma
• sales rep
• physician
• doctor
• tablet
• iPad
• bluetooth
• controller
• remote