Experian DMA Fall 2009

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Uploaded by on Oct 29, 2009

At Fall DMA 2009, we talked with Joe Paulsen, Senior Vice President of Marketing Analytics for Experian Marketing Services, and Kevin Akerman, Experians Director of Global Product Development, for some valuable insight on the challenges facing todays marketers and ways that Experian is helping them find and keep profitable customers. In particular, you wont want to miss the discussion on Experians new Discretionary Spend Estimate product and how it can help marketers analyze consumer households propensity to spend

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