Digital Now Australia on Sky News - Establishing a clear digital strategy

Digital Now Australia (DNA://09) was an event in Sydney and Melbourne in June 2009, collectively put together by Google, Hill & Knowlton, G2, Group M and TNS to help marketers have an integrated, up-to-the-minute understanding of the digital landscape.

Richard Goncalves, from Sky News Australia, covered the event and put together this piece.

The speaker list included;
•Anthony Johnston Director G2
•Justin Baird Google Regional Agency Evangelist
•Claudia Sagripati & Susan Zabeti Group M Director of Mobile Communications
•Fergus Kibble Hill & Knowlton Director
•Jonathan Sinton Research International Strategy Director

The subjects covered included:
•A Consumer Engagement Framework
•Meeting the challenge of media platform fragmentation
•Losing control of your brand, the right way
•What is motivating consumers online?
•A practical view on working towards clarity of strategy

Category:

People & Blogs

Tags:

• DNA
• digital now australia
• digital
• digital strategy
• digital PR
• digital media
• sky news
• richard goncalves