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Mario Morales y Michael Porter en New York

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Uploaded by on Jun 8, 2010

Video de Mario Morales haciéndole una pregunta a Michael Porter, el experto mundial es estrategia y competitividad, en el World Innovation Forum en Nueva York. Mario Morales de Innovare le preguntó al experto en Estrategia qué pensaba sobre la estrategia de océano azul y si ésta contradecía sus conceptos de que existen dos estrategias genéricas, liderazgo en costos o diferenciación.

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