Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.V

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Uploaded by on Sep 26, 2011

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO - http://coffeewiththeceo.com

"Social media is the perfect platform to establish brand identity."

"Because you can 100% control the message, social media is perfect [for brand management]."

"Define your strategies early - what do you really want to do out there? Do you want to generate business? Do you want to generate partnerships?"

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