Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO - http://coffeewiththeceo.com
"Social media is the perfect platform to establish brand identity."
"Because you can 100% control the message, social media is perfect [for brand management]."
"Define your strategies early - what do you really want to do out there? Do you want to generate business? Do you want to generate partnerships?"
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