Greg Jarboe, SEO-PR, interviews Google analytics evangelist and keynote speaker Avinash Kaushik at SES New York, 2010. Avinash reviews some of the fundamentals of analytics that are too often being ignored by major companies, including going after the long tail, having goals such as: what is my website trying to accomplish? Avinash wants website owners to focus on outcomes and implement such strategies as intelligent attribution. In the end, search marketers must work hard in order to get the right results.
Follow Avinash by visiting his blog: http://www.kaushik.net/avinash/
For information on speaking at future SES conferences, please visit:
http://www.searchenginestrategies.com
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