Bindas Bol India Condom Campaign Showreel

Condom Campaign Challenges Taboos
Taking on taboos, Corporate Voice | Weber Shandwick challenged consumers to say "condoms" freely.

"Condom Bindaas Bol" (Hindi for "Say 'condoms' freely"), the campaign's tagline, came in response to research showing that condom use in five Indian states, which account for 45 percent of the market, was steadily declining.
This year, USAID project Private Sector Partnership-One, India's ICICI Bank and the Union Ministry of Health and Family Welfare assigned Corporate Voice Weber Shandwick (CVWS) to help address the root problem—embarrassment to purchase contraceptives at retail outlets.
The campaign utilized an assortment of emerging media—from viral videos on YouTube to a virtual presence on popular social-networking service Orkut. But most important to its success was the people.

Asia Pacific PR Network of the Year 2006 Weber Shandwick selected studioX Asia to create a showreel video for their award winning Campaign. StudioX met and exceeded the clients expectations on this project under a very tight deadline.

http://www.studiox.tv/

Category:

Education

Tags:

• hiv
• aids
• awareness
• india
• weber
• shandwick
• corporate
• voice
• un
• award
• winning
• bindas
• bol
• condom
• studiox
• studioxtv

[alissewonder]

The sucess of this campaign gives me hope.

[bamboonit]

condom is good lol

[Raikomon]

lol I remember I was around 9 when this campaign was going on and once I asked my parents what a condom was.

[WupeViasco]

how embarrassing. if you came to me i would run too!

[machineofoz1]

i think, they all are right, they don't use condoms...bhosdike, that's why india is the second largest country in population.

[loaduponc]

Condoms won't work for Indians because they would simply slip off from their oily curry penises.

[raja007rwp]

yeh apni behan se ku nahi ja k poochta k jeeja g condom use karte hain k nahi..

[amandilawar1]

condoooooooooooooooooooooooooo­oooooooooooooooooooooooooooooo­oooooooooooooooooooooooooooooo­oooooooooooooooooooooooooooooo­oooooooooooooooooooooooooooooo­oooooooooooooooooooooooooooooo­ooooooom  ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,­,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,­condoooooooooooooooooooooooooo­oooooooooooooooooooooooooooooo­ooooooooooooooooooom

[Adamus70]

@Mrtassan Fight against Cancer or AIDS with the help of your personal computer?

And use the Computer just as before at the same time?

Not possible?

Possible.

Give worldcommunitygrid in Youtube search field or any search machine. Installing BOINC is safe and for free.

The Programm runs without problems for years already.

Thanks, in the name of severly ill people, for your attention.

Please do not only watch videos, make the world a more beautiful place helping ill people with your PC

[Mrtassan]

so you advertise it every where, and children are like that balloon thingy is a cloth for my dickie? oh i want one >.>

seriously, on the other side its just pro-growing children, and making them aware of sexual relations, thats why pedophilia is increasing :(