Do you really need a logo?

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Uploaded by on Oct 27, 2010

Kathy Thomas is a babysitter --- for pets. Her friend designed a logo for her, but does she really need one?

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Uploader Comments (bamagazine)

  • Great points on the logo design, and I love the argument about whether or not this "business" actually needs a logo, however I'm wondering why you didn't just use the great photo as opposed to a clip-art style image. Although the final card design is nice, I personally still find it a little cheesy and non-professional. In this case, I probably wouldn't fault it because it's a small business, but I think if I saw the photo of Kathy I would find it much more instantly trustworthy.

  • @rtoyota, the photo would work. If you're going to do it, though, it takes an excellent photo to pull it off --- Kathy AND the pets must be photogenic, as they are here, and if they're not, it won't work. Even then, to me it would be less interesting, less charming than the little bedtime-story-style illustration. --- John McWade

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  • Wonderful!! Thank you for this!! :)

  • Amazing, what an insightful talk, God give you health and long life Jhon, you are doing wonderful job...

  • Hello, I am photography and video student. Needing to design my business cards and i can't seem to do anything that fits me or makes me happy. I need a design that includes both photography and video but doesn't corner one over the other. Any suggestions.

  • I liked all the of the ideas except the centered type I think it should've been right aligned.

  • Personally I liked her original logo the best.

  • Could u make me one

  • @bamagazine @rtoyota Agreed on John's follow-up points. To this I would add that the charming illustration (coupled with her excellent tagline) is the solution most focused on customer benefits: happy pets! The illo also lets any pet owner project his/her pet onto the image more easily, as it's abstracted. (What an incredibly useful—and NICE—video!)

  • Thank you for all the videos! It really helps a lot of common issues that designers run into.

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