Video footage of a participant during in-game ad research.
Over the last two years, One to One Interactives OTOinsights division has been studying the effects of in-game advertising.
In collaboration with researchers at the Indiana University School of Informatics and Microsofts Massive, OTOinsights utilized its Quantemo Neuromarketing Research Lab to study gamers and their engagement with in-game advertising.
Download White Paper here: http://www.onetooneinteractive.com/otoinsights/research-studies/player-engage...
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