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www.cgtoday.com - Commercial - Toyota Prius "People Person" Campaign

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Uploaded on Sep 19, 2011

In the latest campaign for Toyota Prius, Saatchi & Saatchi LA partnered with Eight VFX to introduce a new character: People Person. The spot, "Family," is a triumph for production in its ability to tell a story using a variety of visual effects, some technology based and others human-engineered. Read More at: http://www.cgtoday.com

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