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Marketing American Whiskey Around the Globe

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Uploaded by on Jun 18, 2008

WSJ's David Kesmodel explores American whiskey's global popularity.

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Howto & Style

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Standard YouTube License

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  • @Greencolorbuster im not sure i understand you.

    you would advise jack daniel's, a whiskey distributor, to package their whiskey with nuts, lower their price, and sell them in walmarts?

    do you know what goes into a quart of whiskey? i dont know ether, probably like a pack of hotdogs or so.

    i have no idea where you came up with this cheap whiskey+walmart+nuts concept, but it's unbridled GENIOUS man!!

  • why does the reporter sound so uninterested???

  • ok, changing its taste seems impossible, it may Cost alot, the effective way for Jack Daniesl's for extending is lowering the price, to face more customers bases, then offer coupons with samll sealed packs of American Cashew nut,Almond and Peanuts, don't believe it? it works extremly well, then have courages, project it to walmarts! see the results, you guys marketing research sucks. by the way.

  • question,

    the customers base is different,

    and taste,Demographics, in two target markets are different, jack Daniesl's is famous brand whiskey, but its not luxurious,

    so, your tarket market would be middle calss, in both nations, and only base on few biggest cities, well the both nations are with very long history in brewing industry,

    and customers have different taste, sure you can market them, but both markets are very limited, just say it.

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