Boosting Your Brand On Campus Using Target Email Campaigns

In this one hour presentation, Steven Rothberg of CollegeRecruiter.com introduces not only the mechanics involved in deploying an employment recruiting email campaign targeting college students; but, additionally, addresses the larger concepts of marketing your brand to Generation Y and how Millennials are likely to react to being recruited by email.

Takeaways from the presentation include:

* Employment branding

* Attitudes and trends

* The differences in marketing to Gen Y

* Rules of engagement

* Build a list or buy one? Pricing

* Opt-in vs. double opt-in vs. opt-out

* Avoid being labeled a "spammer"

* Developing the right message

* Viral emails forwarded by students

* Email addresses to send to & to avoid

* Campaign testing, execution & reporting

* Success stories to learn from

The webinar opens with a definition of branding, sub-brands and the need to look at the various facets of your business that contribute to the public perception of your brand and allow you to better differentiate yourself from your competitors.

College kids have a unique outlook that your brand, your website and your recruitment marketing creatives should work to and not against. Advocating a "test, test, test" philosophy of starting out small and refining your campaign as it grows, Rothberg presents what Millennials will look for in finding out more about your website culture and reputation through online searches, blog postings, videos and more.

Taking a thorough look at the components that will form your email marketing campaign, a solid overview of the fees you might expect is also provided; but, of even greater importance to you may be an understanding of the need to work from 100% opt-in, and preferably double opt-in, permission based email lists in targeting the audiences you'll want to be sending your email campaigns to.

If you don't want your email address black listed as that of a spam provider, it's likely to be the area of discussion in the webinar that will be most important to you. Blocked emails and blacklisted web site addresses can leave your brand irreversibly damaged and your campaign a disaster.

As CollegeRecruiter.com's CEO points out, the solution is to deal only with those reputable list providers who can help you generate a quality campaign that is open, transparent and will stand up to close examination. The result can mean increased employment candidate leads that will bolster your targeted hiring efforts. Showing you campaigns that work to end the presentation, you will leave with a wealth of information that will help you make your next campaign a successful one.

WATCH THE FREE PREVIEW to find out more about this hour long video. Remember that if you do purchase the video, it's yours to keep and share the viewing of within your organization.

LINKS:

For more information about this webinar or to order, go to http://emailcampaigns2recruitcollegestudents.eventbrite.com

To see a list of all CollegeRecruiter.com webinars currently listed on eventbrite, go to: http://tinyurl.com/starwebinars

For the STAR Webinars blog, go to: http://www.collegerecruiter.com/star_webinars/

Category:

Howto & Style

Tags:

• college students
• email marketing
• employment
• recruiting
• campaign
• double opt-in
• opt-out
• webinar
• Rothberg