Secret of Business Success: most important value. Building a Better World. Leadership Speaker

http://www.globalchange.com Message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Leadership - motivational leadership styles, leadership skills, leadership quotes, management tools. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership impossible to lead effectively for long without this principle: will the world be a better place as a result of this activity or not? Key to management, marketing, brands, branding, corporate image, reputation and motivation. Applies to leadership and team management in every industry including banks, banking, retail, communication, technology, phone companies, logistics, travel, tourism, freight, manufacturing, health care, pharmaceutical industry, innovation, product development, research, construction, real estate investment, fund management, investment banking and energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define better and world. Example in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. Human resources, team motivation, staff engagement and customer engagement. Impact on marketing and customer relationship management, customer satisfaction surveys. How to win war for talent, encourage recruitment, reduce staff turnover, increase staff retention. Executive education and staff training in leadership. The purpose: deliver on the promise. Profit comes from delivering on the promise. Keynote speaker Patrick Dixon

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[pjvdixon]

Business to make world better place - provoking great debate here which I have enjoyed reading. Interested in reading examples of the OPPOSITE of this, and examples where company really seems to get it.

[pjvdixon]

Your comments and reflections on the message in this video will be seen by many thousands of people from every part of the world over the next few months. Do remember to rank and Favourite if you like it as it really helps other people find useful things. Thanks, Patrick

[thejasonsink]

Wow,I couldn't agree more! Thanks Patrick!

[pjvdixon]

Thanks Jason.

[talk74]

Nice thoughts, but I suspect 'making the world a better place' wasn't the prime motivation for the leaders of many of the recently collapsed financial institutions, let alone for the likes of Madoff or Stanford. Perhaps that's why they failed - although their selfishness worked for a while - will we see a new altruism in financial institutions?

[776281]

While the dominant argument is one of rights, the concept of net benefit to society is lost.

Is society really better off when punishment includes asset seizure and restrictions after jail that leave the offender no choice but to continue a life of crime.

The message of net benefit also gets lost in the filter of ideology. (Who's world)

I would like to have seen more emphasis on net benefit over the long term. Will society be a better place in a hundred years?

As always great stuff

[MegaJane37]

most important value

[edmonddantes79]

Great quote. How to be part of a Global Success Community ? Be part of of this :

StartingHomeBiz.info

[istanbultravellers]

Eat and drink with your relatives; do business with strangers.

[slapcompany]

The high quality of a company’s customer experience rarely has anything to do with the high price of their product. Our aim is true slapCompany.

[30BE12fab]

Great advice: the idea is fantastic . Thank you , Patrick .

[chrisrugh17]

Great Business TIps! Try to visit cust0mt0llfree. c0m to expand your business into new cities across the country and continue to use Custom Toll Free as your Sole telecommunications provider.

[ashleywilson62]

@talk74 yes maybe or maybe not find it on 10waysto