On September 8, Digital Influence Group sponsored Social Media Breakfast Boston #24 -- "Social Hype: What's Not, What's Hot". DIG SVP of Technology Speakers from Digital Influence Group, Nellymoser and Constant Contact shared their thoughts on new trends like QR Codes, mobile websites and applications and Groupon, and whether or not they are providing real value to businesses and marketers. In this video, DIG SVP of Technology Steven Brennan discusses creating web-based experiences for consumers/customers that focuses on a value exchange, and the "appification of the world". Steven provides examples of applications and technologies to watch like HBO Go.
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