Bo Burlingham - On Entrepreneurship

Bo talks about being great. In 2005, Bo wrote Small Giants: Companies That Choose to Be Great Instead of Big. In it, he examines how maverick companies have passed up the growth treadmill and focused on greatness instead. Financial success is no longer the primary goal for these companies, but rather a direct result of having great products and services. The idea is to search for the magic ingredients that give these companies their unique "mojo so that new formulas for success can be written.

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• keynote
• speaker bureau
• brightsight group
• small giants
• entrepreuneur