SPCA intergrated campaign - Don't Toss away Responsibility

Strategizing interactivity with consumers

Hypothesis:
In order to stand out from this visual clutter mentioned above, Advertisers should look into the interaction between brands and consumers to benefit and provide a common goal for both parties. The catch however is Advertisers do not have the luxury of time to capture the attention of the consumers, thus the whole process must be simple and efficient enough for the consumers to have a thought lingering in their head. It should not try to change their perception but rather persuade them in a certain direction the brand wants.
Therefore, in order for this perception to change, the design hypothesis look into how; Advertisers need to study a two way communication between Brands and consumers by using different Advertising strategies to increase visibility where the initial intended message from the brand is retained.

With that being said, the purpose of this research is to explore and understand the effectiveness of interactivity in advertising today. This paper will also focus on finding the most efficient strategies of interacting with the consumers and integrating them on various platforms of advertising whether traditional and new media.

Objectives:
An in depth study of consumer psychology and patterns, so as to better understand interactivity between consumers and brands and how to better exploit them.

Music Credit:
U2 - Where the Streets Have No Name

Category:

Nonprofits & Activism

Tags:

• SPCA
• intergrated
• campaign
• mobile
• ad shells
• facebook
• Mobile Phone
• animation
• Rescue
• animal cruelty