VIEW THE FULL PRESENTATION HERE http://grandview.rymatech.com/2006/148-the-strategic-role-of-product-manageme...
Product management is often ill-defined and misunderstood in typical technology companies. Yet the role can be one that propels the company to the next level of performance. Rather than running the business like a hobby, effective product managers focus on the business aspects of defining and delivering products to market. Steve Johnson will explore the strategic role of product management using the Pragmatic Marketing Framework. The session will also include action items for reviewing and assessing the product management role at your company.
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