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MoMA Film Trailer: Malls R Us

Screening at MoMA as part of the Film exhibition Canadian Front 2009. For more information please visit: http://www.moma.org/exhibit... Malls R Us. 2008. Canada. Directed by Helene Klodawsky. Kl...  
 
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EBlue75 (4 months ago) Show Hide
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These people are sick and they want to multiply their sickness. Ugh!
hygocan (7 months ago) Show Hide
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West Ed lol
sixty7architectureRd (9 months ago) Show Hide
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The Gruen transfer is what makes malls work so well. Think of it as extreme design manipulation. If you walk into a mall and you don't find what you're looking for in the first 12 minutes, you fall into a commercial trance and buy more than you should. Everything is carefully designed to distract you. Unlike a department store which has a certain theme, a mall has many themes. If malls are sacred places they are certainly polytheistic. Gap, Roots, H&M, Birks, Danier, Harry Rosen, La Senza, etc..

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