Screening at MoMA as part of the Film exhibition Canadian Front 2009. For more information please visit: http://www.moma.org/exhibitions/film_exhibitions.php?id=12542
Malls R Us. 2008. Canada. Directed by Helene Klodawsky. Klodawsky and producer Ina Fichman, the team behind Canadian Front 2008 highlight Family Motel, return with a spirited, genuinely surprising documentary about the global phenomenon of urban and suburban shopping centers. The filmmakers traveled from North America, where the shopping mall originated, to recent examples in Poland, Japan, India, and Dubai. Along the way they encounter "dead mall" bloggers and anti-mall activists, as well as proponents like legendary sci-fi author Ray Bradbury, who sees the mall as the modern Main Street of small-town America. 78 min.
Saturday, March 21, 2009, 6:30 p.m., Theater 1, T1 (U.S. premiere)
Monday, March 23, 2009, 8:30 p.m., Theater 1, T1 (U.S. premiere)
The Gruen transfer is what makes malls work so well. Think of it as extreme design manipulation. If you walk into a mall and you don't find what you're looking for in the first 12 minutes, you fall into a commercial trance and buy more than you should. Everything is carefully designed to distract you. Unlike a department store which has a certain theme, a mall has many themes. If malls are sacred places they are certainly polytheistic. Gap, Roots, H&M, Birks, Danier, Harry Rosen, La Senza, etc..
sixty7architectureRd 2 years ago 3
These people are sick and they want to multiply their sickness. Ugh!
EBlue75 2 years ago