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How the CTA can save money by keeping it in their wallet

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Uploaded by on Feb 20, 2011

Fancy marketing can sometimes add to product acceptance. However, if you run a government agency that charges one of the highest transit fares in the nation and continually cries that you have to cut services to balance the budget, do not spend money on expensive packaging. It only makes the consumer think yet again about how the CTA wastes money and charges high fares.

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