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SXSW Day Four: How To Protect Your Brand Part Three

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Uploaded by on Mar 17, 2009

This is the story of how Second Life used an instance of Copyright infringement to help build their brand. Once again you can see the clear line in the sand drawn between the EFF and the Copyright lawyer.

Websites you should visit:

http://www.youtube.com/user/sbspalding - Our Channel
http://www.howtosplitanatom.com - Steve's Blog
http://www.culturahq.com - The idea factory
http://www.crossinggaps.com - They tell good stories

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