Brand Alert: Hellz Bellz

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Uploaded by on Mar 22, 2010

Behind Hellz Bellz is the creative director and founder, Lanie Alabanza-Barcena. She gives us a brief history of how Hellz Bellz flourished from a basic t-shirt line into a complete brand of what it is today. She's ambitious with a couple tricks up her sleeves. It doesn't look like Hellz Bellz will be fading away anytime soon. Mini Bellz, Menz Bellz... and perhaps shoes in the near future...? You definitely want to keep an eye on Lanie. I know we will.

http://www.djpremium.com/shop/G1-V112156-R54334/hellz-bellz.html

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