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Email Marketing :: Good Morning Marketers

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Uploaded by on Nov 17, 2011

In this latest edition of Good Morning Marketers, Data Team Manager Bruce Williams and Creative Director Dave Berman discuss email marketing and why it is still an important element of interactive marketing.

They review some of the important features to look for when selecting an email marketing provider such as ExactTarget. These include: deliverability, analytics, design flexibility, data filtration/the ability to segment audiences and a support team with a vast knowledge base.

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